Medical and Recreational cannabis sales are becoming big business, and big businesses market their products. One way to market your cannabis product is through custom marijuana packaging and labeling. Whether you’re selling medical or recreational cannabis, marketing can only support your bottom line.

Labeling

At the most basic, packaging containers should be labeled with your store’s name, address, and brand. Customers will keep a reusable container, and any easily accessible information on the container drives name recognition. Package labeling doesn’t have to be basic. Adding a one-of-a-kind logo to your label helps identify your product as special, memorable, and worthy of a return trip. MMC Depot offers custom packaging services for all of its containers.

Branding

As more and more dispensaries pop up around the country, competition is driven to new heights in the industry. Drive around any city where cannabis is legal and you will see dispensaries within a tight geographical area, the green cross no longer has a draw, and dispensaries are paying thousands to drive traffic. So when a new customer walks in, they will rate a business on first impressions, price, customer service and product quality. Unique packaging reinforces all of those factors and the impression that your products are special, and your establishment is memorable. For instance, a product that is prepackaged and allows for easy, accessible self service is not only efficient for customers, but allows for a better use of sales staff time to upsell product and create customer rapport.

Safety

Only pharmaceutical products, both prescription and over the counter, compare to the safety precautions in packaging that is being required of cannabis. No longer is child safe cannabis packaging an option, and many dispensaries around the country are finding the severity of the requirements threatening how they do business. For those higher-end dispensaries that are branding themselves as such, child safe packaging is not just a buzz word bandied about, but a serious element that conveys that the dispensary and staff care about their customers and keeping product out of the hands of minors. This alone is an element of package branding that can help a dispensary to distinguish themselves.

Using cannabis packaging made of glass, or polypropylene, which are recyclable, and have a small eco footprint, brand your store and product as green and environmentally sound. Upscale, organic and supplement health are all examples of brands that can be implied through packaging.

MMC Depot is the premier resource for custom branded marijuana packaging. Let us help you market your cannabis through packaging!